Travel booking in the age of the service economy

Recently we’ve been deepening our design sprint skills whilst working for flyiin, a start up co-founded by Marco. For those who don’t know flyiin yet: with it’s roots in the airline industry, the start up is pushing the boundaries of customer experience in flight booking. During four design sprints we’ve been developing flyiin’s user experience in close corporation with their technical product development team in Budapest. As a designer I was impressed by the positive dynamics of the mutual influence of design and product development. Our common objective is to provide you with a hassle free trip that starts when checking for flights.

As product development is the most exciting but challenging task for a design team, we’d like to share the latest development with you. As a major step, the flyiin marketplace is now able to give you an impression of the in-flight experience of the specific flight you selected. Think about it: various factors influence your experience with an airline. It’s the type of aircraft you travel in, the comfort of the seats, the menu and the onboard entertainment that leave you either drained or relaxed after a long haul flight. In any case, the flight experience will leave a lasting impression and will have an impact on the brand perception. To be able to provide the user with an impression of the service experience upfront, tailored to the specific flight and services he selected, is a novelty–not only for the airline industry.

How this works?
The flyiin marketplace is able to display photos, videos and product descriptions that are made available by the airline through their API, dynamically and in real-time.

How this looks? Here’s an impression:


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