We had a discussion going on in our team yesterday about Google’s latest update of their interface design – with some of us referring to google in the past as beeing techie – which I disagreed. However, discussing the pro’s and con’s of the new design made me review where Google has been coming from.
All posts in Branded Interactions
Tootle while you can. Googles birthday present for Les Paul.
For the birthday of guitarrist and guitar-„designer“ Les Paul, Google created an awesome new doodle that replaces their logo today. Googles logo doodles have become a strong brand element promoting the brand values of being fun, memorable and topical. Today’s doodle is interactive and great fun to play with! Turn up the volume and see …
„Every Consultant Needs A Venn Diagram…“ Hier ist unseres.
Gerade bin ich über einen Artikel der Information Architects auf Luke Wroblewskis Liste von UX Venn Diagrammen gestoßen. Beim Satz „Every consultant needs a Venn diagram“, mit dem er Jeffrey Veen zitiert, fühle ich mich ertappt. Hab ich doch selbst an mindestens zwei Stellen in Branded Interactions Venn Diagramme vorgesehen. Eines davon wird gleich im …
How We Work: On Branded Interaction Design (BIxD)
In my upcoming book Branded Interactions – Designing Digital Brand Touchpoints Digitale Markenerlebnisse planen und gestalten I will introduce the five „D“s of the Branded Interaction Design (BIxD) process. The BIxD framework we use at think moto allows for an agile yet coherent design development. The process combines brand strategy with a human centered design …